Welcoming TOTI as Our First Vendor

September marked a pretty important milestone for us: our marketplace officially became a marketplace.

After a very hectic few weeks preparing for and being at the Brussels Stephex Masters, we finally had the time to focus on something we had been working towards since the very beginning of FOUR — onboarding our first vendor.

When we launched FOUR, the idea was never to create just another webshop. We wanted to build one place where we could bring together our own collections with brands that we genuinely like, wear and believe fit into our world.

This month, that became a reality with our first vendor: TOTI Equestrian.

We already had the chance to introduce TOTI to some of you at our stand during the Brussels Stephex Masters, and it felt like a very natural brand to start this next chapter with.

Founded by Edwina Tops-Alexander, TOTI creates equestrian-inspired jewellery based around the connection between horse and rider. Their pieces are handmade in 18kt gold and set with natural diamonds, but what we especially love is that there is a story and meaning behind each collection.

Confidence. Challenge. Connection. Celebration.

Four words that anyone involved with horses can probably relate to in their own way.

TOTI also gives 2% of its profits to the ITOT Foundation, supporting equine therapy, which makes the story behind the brand even more special.

For us, onboarding our first vendor also means that the concept we have spent so much time building behind the scenes is finally operational. From now on, you'll start seeing more carefully selected brands joining FOUR, while still finding our own FOUR collections alongside them.

It feels like another small but very important step in building the platform we imagined when we first started.

We don't want to add brands just for the sake of having more products online. We want FOUR to remain curated. Everything we bring onto the platform should be something we would wear ourselves, recommend to a friend, or genuinely want to discover.

TOTI is the first.

And we're very excited for what's coming next.

Love,

Zoé, Emilie, Romée & Laurence ♡